New arrival Loewe 2 years ago

Cashmere Ribbed Anagram Sweater

The Anagram that adorns this cashmere-blend sweater is more than 50 years old, but you wouldnt guess it from its wholly contemporary design - courtesy of M/M (Paris). Staying faithful to Vicente Velas original vision for LOEWE's logo, the agency used sketches of cattle-branding irons to update the famous quadruple-L insignia. The new, streamlined version is now an icon in its own right, representing both the past and the present of one of fashions most forward-thinking brands.