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On May 20th, 1873, Levi Strauss and Jacob Davis secured a patent (No. 139,121) for ?an Improvement in Fastening Pocket Openings.? The West Coast at that time was a loose patchwork of farms, ranches, railroads and gold mines. Jacob Davis;a tailor from Reno, Nevada;had the idea of placing rivets on work pants at points of strain, and joined forces with his denim supplier Levi Strauss in San Francisco. The riveted blue jean was born. Soon, Levi?s? became the clothing of choice for the rugged, hodgepodge band of workers, outcasts, entrepreneurs and outlaws building America?s future. For Spring/Summer 2023, in celebration of the 150th year anniversary of this patent, we pay tribute to their innovation and collaboration. In 1934, we introduced the first five-pocket jean especially built for women: the 701?. Made famous by the premiere American fashion magazine of its time, the 701? had a distinctly high-waisted, more curved fit. Today, we reproduced this glossy magazine-approved fit for our
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